Challenge
One of the biggest coffee shop around the world. Starbucks has since open several shops around Indonesia. With emphasis on driving in-store revenue, Starbucks advertising effort was limited in scope and complexity; they needed defined goals that will help the brand.
The Plan
- Set a ROAS goal with the client.
- Launch a targeted conversion campaign with Facebook and Instagram ads campaign
- Launch targeted Google Search map campaign with Starbucks promos.
Key to Success
- Identifying the strategies that were most suitable to reach Starbucks goals.
- Brand and non-brand keyword research and effectively splitting the keywords to several groups
- Exciting in-store promo for customer who saw the ads.
Conclusion
We worked closely with Starbucks to access offline data and data from Paid Social & Search campaigns, which are managed internally. This collaboration enables us to maintain a consistent and unified message across different touchpoints for customers. By presenting a consistent message with increased frequency, we have been able to achieve significant revenue growth, surpassing our initial goals.
Time to reach your Potential
Get in touch with us and we will let you know how to accelerate your brand’s performance.
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