Jogja Jaguars

Instagram audience insight for successful event promotion

Challenge

Jogja Jaguars used audience insights to promote their FIBA 3×3 basketball event successfully. By analyzing the preferences and behavior of their target audience, they were able to create targeted social media campaigns, offer customized ticket packages, and provide on-site experiences that resonated with their audience. This strategy achieved record event registrations and ticket revenue among attendees.

215
Event Registrant
150 %
Increase in Ticket Sold
250 %
ROAS

The Plan

  • Developed a personalized Facebook and Instagram campaign that would effectively target each audience segment.
  • Develop a branded website to ensure the success of the event promotion campaign. jogjaguars.com
  • Track key metrics such as website traffic, click-through rates, and conversion rates.
  • Maintain a consistent social media posting schedule to showcase Jogja Jaguars brand and boost organic reach.

Key to Success

  • Understanding and analyzing the audience for both registration and attendees. 
  • Personalized marketing through Facebook and Instagram. 
  • Tailored website landing page for both Registration and Ticket sales.

After Movie

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EN - Case Study - Jogja Jaguars
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