How to Define Your Audience Guide

A guide to identifying and understanding your target customer, the next step after knowing your audience, and the tools needed.

Defining your audience whitepaper

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Know your audience guide

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To effectively reach your intended audience through marketing, it’s crucial to have a clear understanding of who comprises that audience. Recent findings from Pew Research demonstrate notable distinctions in the lifestyles and technology usage between millennials and Baby Boomers, as well as in comparison to older generations like Gen Xers.

Is your audience utilizing your social media for customer service? Are they using it to understand your product? You can even create a poll for them to gain a better understanding.

This guide explores:

  • The importance of understanding your target audience
  • Tips for understanding your target audience
  • Tools to identify your target audience